Our name defines our approach.
Twelve. A foundational unit in planning and design. The first part of every project begins with planning and scheduling. The 12 month calendar is the basis for our planning and sets the course for each phase of a project. Similarly in exhibit design, measurements and scale are the basis for every floor plan and every dimensional element. Twelve inches, or one foot, is the standard where we begin.
Squared. A reference to exponential opportunities. To square a number is to multiply it by itself. Once we begin, we challenge the design standard and push the design intent to its limits.